Strength
City
Strength City is a community-driven strength gym built around smart training, intentional coaching, and consistency. While the in-person experience is focused, energized, and deeply human, their visuals didn’t fully communicate the culture and quality of the space.
I partnered with the Strength City team to create a visual library that aligned their online presence with the experience on the gym floor. We focused on translating their training philosophy into imagery, strength as something earned through discipline, coaching, and community. The shoot centered on real moments of training: coaches cueing lifts, athletes mid-movement, loaded bars, and the quiet focus that lives between reps.
We also created updated portraits of the coaching team, prioritizing approachability and authority, so potential members could immediately understand who they’d be training with and why that matters.
If you’re building something intentional and want imagery to match, let’s talk.
